Posted Tue 25th, June 2013.
Design consultancy aruliden have given a modern makeover to the traditional ritual of tea drinking with their simple and stylish work on Plain T. Blending age-old traditions ritual with contemporary lifestyle, this packaging is truly old-meets-new.

Before you even take a sip, it is clear at one glance at the bottled or boxed tea would stand out from the crowd.Although the modern and minimal labels resonate with the Australian T2 brand, teamed with old-school re-sealable lids, the look works a treat, while the same approach on crisp white tea boxes is still very stylish. By using innovative packaging solutions and an unusual blend of old and new, Plain T’s design does justice to this unique and premium product.