Posted Fri 30th, August 2013.
McCain have update their Brand and food packaging, which has been rolled out globally.

 

For the first time in 50 years McCain have refreshed their packaging with a new brand architecture, which encapsulates a home style look. Designed by BrandOpus UK, the brand mark now occupies a larger proportion of the pack front, with clear variant descriptions, food depiction, and strong colour coding. All of these elements improve shop-ability for the consumer and through the farm landscape imagery reinforce product provenance. In our opinion a great example of a well considered packaging refresh! Now on the shelves in Australia.