For the first time in 50 years McCain have refreshed their packaging with a new brand architecture, which encapsulates a home style look. Designed by BrandOpus UK, the brand mark now occupies a larger proportion of the pack front, with clear variant descriptions, food depiction, and strong colour coding. All of these elements improve shop-ability for the consumer and through the farm landscape imagery reinforce product provenance. In our opinion a great example of a well considered packaging refresh! Now on the shelves in Australia.