Posted Mon 03rd, June 2013.
It seemed like a good idea at the time, but bottled water is leaving its stain on the environment. So that’s why we were happy to say hello to a new bottled water brand simply called Boxed Water is Better for the Earth.
With about 76% of the packaging made from certified renewable forests, this packaging is a lot kinder to the environment. According to the producers, the trees used to make the box are harvested in a responsible, ethical way that that benefits the environment even as it is renewed.
These forests remain healthy through ongoing replanting while removing CO2 from the atmosphere. The cartons can also be broken down to their original flat state, and are recyclable in some areas.
More a marketing brainwave than a breakthrough in packaging innovation, this is further proof that great ideas in packaging can come from looking at using existing options in new ways. The box design is simple, modern and gets right to the point which is made boldly in strong black and white type.
The overall look will definitely make this product a standout on the supermarket shelf!